Livspace launches ‘Vinciago’ as new premium brand

Homeware, home textiles, and interiors brand Livspace has launched ‘Vinciago’ as a new luxury brand. Rolled out in response to the growing demand for premium goods, Vinciago will retail at select Livspace Experience Centres across India and the business also plans to launch 100 new design experience centres.

“The launch of Vinciago comes at a perfect time to tap into India’s surging premium housing market,” said Livspace India’s CEO and co-founder Saurabh Jain, Indian Retailer Bureau reported. “We’re not just building premium homes; we’re redefining interior design for those seeking a personalised experience. The opportunity that lies ahead is immense in growth and size and we are excited to be able to broaden our spectrum of offerings and cater to the premium homes segment. Vinciago stands out with its meticulous attention to detail and commitment to customisable designs.”
 
Livspace counts 52 India stores in a mix of metro and non-metro locations. The brand plans to bring Vinciago to 21 metro and non-metro cities, ET Retail reported. The business also plans to open 100 new design experience centres across the country by the end of the year.
 
“Our belief that homes should reflect individual tastes drives our team to collaborate closely with buyers, transforming their visions into personalised masterpieces,” said Jain. “Each Vinciago home is a unique blend of our expertise and the homeowner’s personality, perfectly aligning with the growing demand for bespoke living spaces.”