Liva Reviva partners with Ka-sha for new line ‘Roz’

Sustainable textile business Liva Reviva has partnered with womenswear label Ka-sha to launch a new clothing line named ‘Roz.’ The collection is crafted from Liva’s Reviva-M circular yarn and focuses on mindful design and everyday essentials.

“We are proud to partner with Ka-Sha in redefining fashion with ‘Roz,’ a collection that brings together sustainability and design,” said Aditya Birla Group’s vice president of marketing and global head of brands at Birla Cellulose Sree Charan in a press release. “Liva Reviva’s innovative fabrics not only reduce textile waste but also offer a premium feel and fluidity, making it easy for consumers to make eco-conscious choices without compromising on style.”
 
Liva Fabrics specialises in using renewable plant-based fibres to create sustainable textiles. With Ka-sha, the business used repurposed textile waste and wove it together by hand with indigenous kala cotton, working with a group of artisans from Gujarat. The collection mixes a neutral colour palette with delicate details and relaxed silhouettes indicative of Ka-sha’s signature style.
 
“Roz is more than just a fashion line- it’s a philosophy that champions sustainability in the most practical, everyday sense,” said Ka-Sha’s founder Karishma Shahani Khan. “We wanted to create pieces that reflect the simplicity of daily dressing while aligning with the values of conscious consumerism. Partnering with Liva Reviva allowed us to strike that balance between design and sustainability, crafting clothes that make you feel good inside and out.”