Lab grown diamond jewellery business Limelight Diamonds has launched a 400 square foot store in Lucknow. Located in the Uttar Pradesh state capital’s Lulu Mall, the new store retails Limelight Diamonds’ range of solitaire jewellery and is designed to help the brand connect with the city’s shoppers.
“We have been receiving such a fantastic customer response for our brand and it brings me great joy and pride to open up our latest store in Lucknow,” said Limelight Diamonds’ founder and managing director Pooja Sheth Madhavan in a press release. “With our strong growing presence, we aim to strengthen our consumer base, offering them an exceptional opportunity to engage with our exquisite lab-grown CVD diamond jewellery. And I believe that Limelight’s jewellery will serve as the perfect adornment for all the people here who would love to upgrade to diamond solitaires from very small diamond studded jewellery as well as choose to spend their money wisely.”
The store is designed to engage shoppers with a 3D hologram display and offers jewellery design customisation. Limelight Diamonds has expanded to over 10 stores and over 40 shop-in-shops in more than 25 Indian cities over the past two years.
“This is our very first association with Limelight Diamonds and we cannot wait to provide our customers best of designs in lab grown diamond jewellery in Lucknow,” said Limelight Diamonds’ regional partner Nitish Kumar of ANJ Jewellers.
The 2024 financial year saw Limelight Diamonds’ gross sales pass Rs 80 crore which represented a 230% increase compared to the 2023 financial year. The business also reported that its branded sales have tripled year on year which has given Limelight Diamonds the confidence to continue its brick-and-mortar retail expansion.
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