Lifestyle launches 125th India store in Mumbai

Multi-brand fashion business Lifestyle brought its India brick-and-mortar store total to 125 with the opening of its new outlet in Mumbai. Located in the metro’s Phoenix Palladium Mall, the store brings the brand’s India western region total to 28.  

“Lifestyle unveils its 125th store at Phoenix Palladium, Mumbai,” wrote Lifestyle International Private Limited’s senior vice president Vivek Thilakan on Linkedin. “Lifestyles’ association with Phoenix Malls dates back to 2002 when we launched our store in this very same mall. We are very proud to state that we are currently present in all Phoenix Malls across the country.”

Lifestyle’s tenth outlet in Mumbai is designed to mix technology with in person experiences, featuring self checkout facilities and ‘click and collect’ services where shoppers can order online and pick up their goods in the store (or any Lifestyle store of their choice). Product categories housed in the new store include apparel for men, women, and children as well as accessories, footwear, home decor, personal care goods, and toys among others. 

Lifestyle retails over 350 Indian and international labels and also retails from its e-commerce platform. The business aims to continue to expand its brick-and-mortar footprint across India and launch around 50 stores in the coming three to four years.