Lifestyle brand Ludic launches Sliders collection with ad campaign

Ludic, a footwear-first lifestyle brand has launched its latest slider collection with an engaging advertisement campaign featuring the tagline ‘Comfort aisa, ki ab kya bataayein’.

The brand claims that its new collection of Sliders will set a new standard for comfort in footwear and expects the campaign to resonate with a wide audience.

Commenting on the launch, Ishit Jethwa, founder of Ludic in a statement said, “At Ludic, we’ve always been committed to crafting products that blend comfort with bold, stylish designs. With over six months of meticulous development behind them, our new Sliders break the mold – quite literally.”

“Furthermore, with multiple colourways and a competitive price point, we are confident that this product will enjoy a large acceptance. And working with Braindad on the campaign was an incredible experience, as this film perfectly captures the essence of Ludic – fun, functional, and deeply relatable,” he added.

Ludic sliders are available in six colours on the brand’s website and leading e-commerce platforms.