Libas launches festive campaign with actor Avneet Kaur (#1683537)

Libas, an Indian ethnic wear brand has launched its festive campaign titled ‘Saj Dhaj Ke’ with actor Avneet Kaur.

The campaign featuring the actor includes a video showcasing the brand’s new festive and bridal collection.

With this campaign, the brand expects strong sales for its newly launched collection during the upcoming wedding season.

Commenting on the campaign, Sidhant Keshwani, founder CEO of Libas in a statement said, “With Avneet Kaur beautifully representing the modern Indian woman, this campaign highlights our commitment to creating fashion that blends tradition with contemporary elegance. We hope to make every festive and wedding celebration even more memorable with our latest collection.”

Avneet Kaur added, “Festive and wedding seasons are all about celebrating in style, and Libas’ latest collection perfectly reflects the beauty and diversity of these moments. I am thrilled to represent a brand that understands and celebrates the essence of Indian traditions with such finesse.”

Founded in 2004, Libas retails from its offline store network and direct-to-customer e-commerce store.