Libas bets on omnichannel strategy to boost sales during ‘Purple Days’

Libas, India’s leading ethnic wear brand is banking on its omnichannel strategy to boost sales during its flagship event ‘Purple Days’ scheduled to be held from July 27 to August 4.

With its omnichannel approach, the brand will have multiple activations across online and offline platform to widen its reach with customers across the country.

Libas has also partnered with influencers and brand ambassadors to further amplify the reach of its Purple Days sale.

Commenting on this year’s sale, Sidhant Keshwani, founder CEO of Libas in a statement said, “We are incredibly excited for this year’s Purple Days Sale, which promises to be our most remarkable event yet. What sets this year’s sale apart is our comprehensive omnichannel approach, designed to ensure maximum consumer engagement both online and in stores.”

“Our customers can enjoy the same exceptional discounts and offers, whether they choose to shop from the comfort of their homes or visit our physical locations. This seamless integration reflects our commitment to providing an unparalleled shopping experience, and we look forward to delighting our customers with the best of Libas,” he added.

Libas had recently raised Rs 150 crore from IAF Series 5, a fund managed by ICICI Venture. It aims to use the capital to expand its operations and open new stores.