Levi’s launches two revamped ‘Icon’ stores in Mumbai

Denim and casual wear brand Levi’s has launched two revamped ‘Icon’ stores in Mumbai to offer the metro’s shoppers a wider product selection and more engaging retail experience. The refurbished stores are located in Mumbai’s Infinity Mall and on Linking Road.

“The reopening of our flagship store on Linking Road and the upgraded store at Infinity Mall Malad are significant milestones in Levi’s® expansion across Mumbai,” said Levi Strauss & Co’s general manager for South Asia Hiren Gor in a press release. “Linking Road, a bustling shopping destination, and Infinity Mall, a major retail hub, offer us prime opportunities to engage with a diverse range of shoppers in the fashion capital of India.”
 
The redesigned ‘Icon’ store on Linking Road measures 6,000 square feet with larger fitting rooms and lounge areas to encourage shoppers to spend more time in the store. Featuring a wider range of men’s and women’s western wear, the outlet highlights Levi’s classic 501® and Trucker Jacket.
 
Levi’s store in Malad’s Infiniti Mall measures 6,334 square feet and includes a dedicated space for Levi’s premium Redloop range. Along with larger trial rooms, the store features a customisable tailor shop. With dynamic ‘Kinetic and Moving Indigo Ombre’ visual displays, the stores have a youthful and futuristic aesthetic.  
 
“These enhancements reflect our strategy of deepening our connection with customers and showcasing our latest fits and personalized services,” said Gor. “We are committed to celebrating individuality and style through an enriched retail experience in these key locations in the country.”