LetsDressUp (LDU), a women-focused direct-to-consumer brand has raised Rs 11 crore ($1.3 million) in a pre-series A funding round led by GVFL Limited, Indian Angel Network, and Chennai Angels along with existing investor Titan Capital.
The brand will utilise the funds to expand its team, diversification of product portfolio, and technology enhancement. Additionally, it also plans to expand its presence across various channels and categories.
Commenting on the funding, Drishti Anand, co-founder of LDU in a statement said, “We are creating a win-win model at LDU. Our agile supply chain helps us cater to the growing needs of consumers by providing them with fresh designs every week without them being out of stock. This also empowers the manufacturers to earn more and better their lives.”
Kamal Bansal, managing director at GVFL Limited, added, “We see immense potential in LDU’s approach to transform the fashion industry with their zero dead-inventory model and nimble supply chain. The investment aligns with our commitment to sustainability and efficiency.”
Founded in 2019 by Drishti Anand and Aditya Balani, LDU retails through its website and leading e-commerce platforms.
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