Lenskart names Jaimit Doshi as global marketing head and Hustlr CEO

Eyewear and eye care business Lenskart has appointed Jaimit Doshi as its global head of marketing and CEO for its eyewear brand Hustlr. Doshi left his role at Aditya Birla Sun Life Insurance to join the Gurugram-based business on September 2.

“Yesterday I joined Lenskart.com with a dual role- as Lenskart’s global head of marketing and CEO of Hustlr, their phenomenal successful brand,” wrote Jaimit Doshi on Linkedin. “So when Peyush Bansal offered me this role over one dinner meeting, much as it was difficult to leave Aditya Birla Sun Life Insurance, it was an offer that was impossible to refuse. I almost jumped first and thought later.”
 
Doshi previously held the role of chief marketing, digital, and technology officer at Aditya Birla Sun Life Insurance and was in the role for around five years. Doshi has approximately 23 years of experience in the financial services industry and has worked with fintech companies and banks among other institutions.
 
Lenskart retails both across India and in global markets such as Southeast Asia. The business raised $200 million from Temasek snd Fidelity in June this year and reported that its consolidated operating revenue more than doubled in the 2023 financial year. Continuing to expand its brick-and-mortar presence, the brand recently opened a new store in Dehradun.