Lenskart increased focus on Indian heritage with ‘Indian Accent’ line

Eyewear and eye care business Lenskart has increased its focus on Indian heritage by launching a new glasses collection titled ‘Indian Accent.’ The range features frames designed to be worn for weddings and celebrations with details inspired by traditional aesthetics.

“Celebrate every occasion with Indian Accent, the newest eyewear collection from Lenskart Studio,” announced Lenskart in a press release. “Inspired by the grandeur of Indian heritage, this collection fuses intricate artistry with contemporary aesthetics, offering a fresh take on luxury for all your celebrations.”

The collection’s frames are designed to be worn comfortably for hours and have advanced barrel hinges and adjustable nose pads. Indian Accent also features polarised sunglass lenses in hues of yellow, pink, blue, and brown for a retro touch. 

Lenskart also kicked off 2025 by launching its ‘Eye-Conic Sale’ event, offering significant discounts on a range of eyewear for men, women, and children, the brand announced on Facebook. Lenskart retails from its direct to customer e-commerce store and brick-and-mortar outlets across the country. The business also has an international retail presence with stores in regions including Singapore, the US, and the UAE among others. 

Lenskart was founded in 2010 and the business describes itself as “Asia’s largest omni-channel retailer and manufacturer of premium quality and contemporary eyewear.” The business has a presence in 223 Indian cities with a network of more than 1,000 brick-and-mortar outlets.