Lee plans to double store total to 80 by FY25 end

Denim brand Lee plans to double its India store count to 80 by the end of the 2025 financial year to connect with more shoppers offline. Ace Turtle is responsible for operating Lee stores in India and aims to take the label’s brick-and-mortar total to 100 in the coming 12 months.

“Our main focus at the moment is expanding our retail presence,” said Ace Turtle’s chief executive ofricer Nitin Chhabra, India Retailing reported. “While our online channels already reach 19,000 postcodes, we are also committed to growing our physical footprint with dedicated mono-brand stores, allowing consumers to experience Lee products firsthand. A year from now, we will have approximately 100 stores nationwide.”
 
Along with expanding its retail presence in India, Lee also plans to continue to tailor its product offering to the tastes of local consumers. The label’s collaboration with designer Suneet Varma went live this weekend and features 24 stock keeping units ranging from embellished dresses to jackets, tops, skirts, and jeans.

“The Lee x Suneet Varma collection is a curtain-raiser for our fall/winter lineup,” said Chhabra. “This blend of denim and Indian couture celebrates individuality and marks a bold move into the fashion and lifestyle arena. We are working to bring more such innovative and stylish products for our customers in India.”