Laneige enters quick commerce with Launch on Blinkit

Laneige, a Korean beauty brand from the Amorepacific Group has entered the quick commerce market with its launch on leading quick-commerce platform Blinkit.

With this partnership, Laneige leading products including its bestsellers like lip sleeping mask, lip glowy balms, and water sleeping mask will be available on Blinkit’s platform.

Commenting on the partnership, Paul Lee, managing director & country head of Amorepacific India in a statement said, “At Laneige, we are constantly looking for innovative ways to make our premium skincare products more accessible to our consumers. Our partnership with Blinkit is an exciting step in this direction, enabling us to bring the iconic Laneige experience directly to our customers’ doorsteps in record time.”

“As we continue to expand our presence in India, this collaboration further emphasizes our commitment to providing convenience and high-quality skincare solutions to the modern, on-the-go consumer. We are thrilled to be a part of this journey and look forward to serving our loyal and new customers alike,” he added.

Laneige had entered the Indian beauty market through a partnership with multi-brand beauty retailer Nykaa in 2018.