La Pink, India’s first beauty brand with has launched a campaign ‘Inside your skin’ to create awareness on pH balance and promote its personal care range made from 100 percent microplastic-free formulations.
With this campaign, the brand aims to educate Indian consumers on the importance of maintaining pH balance that gets disrupted by the use of microplastics products in skincare.
La Pink claims its formulations are clinically proven to support skin’s ideal pH levels. Its personal care product range includes face wash, toners, serums, sunscreen, lip balm among others.
Commenting on the campaign, Nitin Jain, founder of La Pink in a statement said, “Maintaining healthy skin is imperative. My wife is the source of my inspiration behind this brand and the campaign. I feel that if we are able to raise awareness about how important it is to understand how pH levels function inside our skin, it’ll be easier to understand how our skin responds better.”
“With #InsideYourSkin, we’re sparking a movement to celebrate Indian beauty and empower every woman to embrace her natural glow,” he added.
La Pink retails its products through its dedicated e-commerce store, and multi-brand marketplaces like Flipkart, Amazon, Myntra among many others.
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