Khadi and Village Industries Commission (KVIC), a government body under the ministry of micro, small and medium enterprises witnessed strong sales worth Rs 8.67 crore ($1.1 million) on the recently concluded International Yoga Day.
Lakhs of khadi artisans from across India sold 1,09,022 yoga mats and 63,700 yoga clothes worth Rs 8.67 crore to various government departments through khadi institutions.
To cater to the youth, KVIC had prepared special khadi yoga kurtas in t-shirt style along with premium quality yoga mats.
Commenting on the sales, Manoj Kumar, chairman of KVIC in a statement said, “It is a matter of joy for the Khadi family that this time there has been a record-breaking sale of special yoga clothes and mats made by our khadi artisans. The yoga dress and mats made of Khadi are very advantageous for health as well as environment protection, as they are made without chemicals and with the use of minimum water.”
“The of Khadi yoga clothes and mats on the special occasion of International Yoga Day is a symbol of the fact that the Government of India is determined to conserve its heritage Khadi as well as determined to protect environmental,” he added.
In the total supply of Rs 8.67 crore, the sale of khadi yoga clothes was Rs 3.86 crore while the sale of mats was Rs 4.81.
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