Krvvy raises Rs 6 crore in funding round led by Titan Capital, others

Krvvy, an innerwear and shapewear brand for women has secured Rs 6 crore ($6,93,477) in a pre-seed funding round led by Titan Capital and All in Capital.

Angel investors like Nikita Gupta, Emmanuel Suraj, Anuj Jain, and Anubhav Jain also participated in the funding round.

The company will utilise the funds to expand retail presence, product diversification, and research & development.

Commenting on the launch, Yash Goyal, co-founder CEO of Krvvy in a statement said, “We are thrilled to welcome Titan Capital and All in Capital to our mission of redefining the women’s innerwear industry through innovative designs focused on functionality and comfort. This funding will primarily be allocated to research and development, allowing Krvvy to expand its product range and introduce innovative functional innerwear products to the Indian market.”

Titan Capital spokesperson said, “With a sharp focus on combining functionality, comfort, and style, Krvvy is transforming the women’s shapewear and innerwear market. Yash and Anant’s ability to iterate fast and stay close to the consumer’s needs makes us confident in their ability to redefine this market.”

Founded in 2024 by Yash Goyal and Anant Bhardwaj, Krvvy (pronounced Curvy) products are available through its website and major e-commerce platforms like Amazon, Myntra among others.