White apparel brand Kingdom of White has launched its tenth brick-and-mortar store to date in Chhatrapati Sambhajinagar (Aurangabad). The exclusive brand outlet is located in the city’s Prozone Mall on API Road and bolsters the brand’s retail presence in Maharashtra.
“Our 10th Store is live,” announced Kingdom of White on Facebook. “We are thrilled to announce the opening of our newest door in Aurangabad. Thank you, White Crew members, for your incredible support. To achieve more milestones ahead together.”
The store is decorated in all white to match its garments and has a curved façade, flanked by white flowers. Inside the store, shoppers can browse white shirts, t-shirts, trousers, and matching sets, some featuring subtle printed details.
“I am excited to announce that Kingdom of White has launched our 10th store in Aurangabad,” announced the brand’s CEO and founder Vineet Haralalka on Linkedin. “A huge congratulations to the entire team. We are growing bigger and better, and we’re excited to bring our unique offerings to this vibrant city.”
Vineet Haralalka launched Kingdom of White in 2021 in Mumbai as a direct to customer brand with its own e-commerce store. The label opened its first brick-and-mortar store in 2023 in Lucknow and today also counts outlets in cities including Kochi, Mumbai, Pune, and Kolkata among others. Kingdom of White has also tied up with multi-brand retailer Centro to have a presence in its pan-India stores.
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