Kidbea signs 10 TV actors as brand ambassadors

Kidbea, a sustainable kids’ fashion brand has onboarded ten Indian television actors as brand ambassadors for 2025 to expand its reach across India.

The 10 actors include Shrashti Maheshwari, Leishangthem Tonthoingambi, Ruchi Savarn, Rajshri Rani Jain, Giriraj Kabra, Shwetha Bandekar, Pooja Joshi Arora, Meenakshi Rathod, Shalu Melvin, and Madhumitha H.

With these partnerships, Kidbea aims to expand its customer base and reach millions of households across the country.

Commenting on the association, Kidbea founders in a statement said, “We are thrilled to welcome such influential and talented personalities to the Kidbea family. These actresses represent the essence of diversity and resonate with audiences across regions, perfectly aligning with our vision of reaching every corner of India with sustainable and chemical-free kids’ fashion.”

“At Kidbea, our mission is to create a healthier planet for the next generation, and this partnership is a significant step toward achieving that goal,” they added.

Founded in 2021 by Swapnil Srivastav, Mohammad Hussain, and Aman Kumar Mahto, Kidbea specialises in creating bamboo plant-based, skin-friendly, and comfortable children’s apparel.

In January, it raised $1 million in a pre-series A funding round with plans to expand its retail presence by opening exclusive brand outlets and multi-brand outlets across major cities in India.