Womenswear brand Kazo has launched its accessories brand ‘Details by Kazo’ offline in India with two brick-and-mortar stores and plans to expand the label across the country through a mix of exclusive brand outlets and kiosks.
“There is a big gap in this category in India,” Kazo’s managing director Deepak Aggarwal told ET Retail. “There are no strong players offering quality products at compatible prices. So, this fiscal, we plan to open three more stores of Kazo Details along with 10 kiosks. In addition to this, we also plan to open 12 new stores of Kazo.”
The business has earmarked a total of Rs 25 crore for its Kazo and Kazo Details offline expansion. This includes funds for opening both stores and kiosks as well as hiring new staff and boosting inventory.
Along with its brick-and-mortar network, Kazo and Kazo Details retail from its direct to customer website and on multi-brand e-commerce platforms such as Nykaa, Ajio, Myntra, and Tata Cliq. Where 80% of its revenue comes from its brick-and-mortar sales channels, 15% currently comes from marketplaces and 5% from its direct to customer website.
By tapping into customer demand for branded accessories, Kazo also expects its label Kazo Details to contribute 15% of its total sales in the 2025 financial year. The business has a revenue target of Rs 200 crore in revenue for the current fiscal year compared to its 2024 financial year total of Rs 150 crore.
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