Karl Lagerfeld teams up with Morellato for jewellery, watches collections

Karl Lagerfeld has teamed up with Italian jewellery brand Morellato for its jewellery and watches collections. The two brands’ long-term partnership is starting with Fall/Winter 2024, with two releases planned per year. The products will range from everyday jewellery and watches to more exceptional items, including special-occasion and limited-edition pieces.

The collections will blend Karl Lagerfeld’s Parisian style and rock-chic codes with Morellato’s Italian heritage and manufacturing tradition. The Parisian label will oversee the collections’ style, while product development and retail distribution will be taken care of by Morellato.
 
The Karl Lagerfeld watch collections will be distributed worldwide, excluding the USA, Canada and Mexico, while jewellery will be commercialised in key markets in Europe, the Middle East, Africa and South Korea. 

The products will be available within Morellato’s retail network, which includes 650 directly owned stores in Italy, France and Germany, six e-shops, and over 7,000 multibrand retailers. They will also be on sale at Karl Lagerfeld stores and on the label’s e-shop.
 
“Directional accessories were an integral element of Karl’s wardrobe, with jewellery and watches part of the way he used to express his style,” said Pier Paolo Righi, CEO of Lagerfeld. “Our partnership with Morellato will enable us to expand this category, connecting with new and established consumers,” he added.

The Karl Lagerfeld deal is a boost to Morellato’s licence portfolio, which also includes Maserati, Chiara Ferragni, Trussardi, Esprit, Jette and Guido Maria Kretschmer. The company owns 15 brands, including Morellato and Sector No Limits, as well as retailers like Bluespirit.
 
“Karl Lagerfeld is synonymous with timeless luxury, a style that perfectly mirrors our group’s mission. This collaboration is an ideal match between our expertise in jewellery and watchmaking and [Karl Lagerfeld’s] iconic style, creating collections that will soon become a must for consumers the world over. With this new agreement, [Morellato] has consolidated its presence in the aspirational segment,” said Massimo Carraro, president of the Morellato Group.