Kalyan Jewellers launches ‘Crafting Futures’ initiative to help artisans

Kalyan Jewellers has announced the launch of its corporate social responsibility initiative named ‘Crafting Futures’ to help jewellery artisans from across the country.

The company has committed Rs 3 crore ($3,42,700) for this initiative which will focus improving workspaces for artisans, introducing technology, and providing upskilling opportunities.

Additionally, the initiative will support the families of artisans by providing education and healthcare to their children.

Commenting on the launch, TS Kalyanaraman, managing director of Kalyan Jewellers in a statement said, “Jewellery is not just about gold and gemstones – it carries the soul and artistry of the karigars who bring each piece to life. Their craftsmanship is a living tradition that must be nurtured and passed on.”

“With Crafting Futures, we are ensuring that traditional craftsmanship evolves with modern advancements, taking a stand for the artisans who have upheld our industry’s legacy for generations. We invite our partners to join us in this mission, ensuring a future where every artisan is valued, empowered, and supported,” he added.

Kalyan Jewellers plans to expand this initiative in the coming years by collaborating with its partners and stakeholders.