Juwelina Paris collaborates with Farfetch for Copacabana collection

Belgian-based luxury jewellery brand Juwelina Paris has collaborated with Farfetch to launch its latest collection ‘Copacabana’.

The collection inspired by Rio De Janeiro’s iconic beach Copacabana includes pendants, studs, and earrings created with lab-grown stones coupled with sterling silver.

The Copacabana collection ranging from Rs 27,000 ($320) to Rs 72,000 will be available exclusively on Farfetch and Juwelina Paris’s international online store.

“With this collaboration, Juwelina Paris continues to expand its global footprint cementing its position as a leading luxury brand for environmentally conscious customers who value refined craftmanship and timeless beauty,” Priya Jajoo, founder of Juwelina Paris said in a press release.

“Through its sustainable approach, we continue to offer eco-conscious, heirloom quality jewellery that reflects the bold style of the modern woman,” she added.

Founded in 2019, Juwelina Paris retails in India through its direct-to-consumer website and luxury retailers including Aditya Birla Fashion & Retail, Tata Unistores Ltd among others.

The brand is currently in the process of expanding its product offering and scaling brand distribution across Southeast Asia, the UK and the U.S. through strategic retail partnerships.