Junior Killer launches children’s wear store in Kochi

Children’s wear retailer Junior Killer has opened a brick and mortar store in Kochi. Located on the second floor of the southern city’s Lulu Mall, the outlet mixes technology with offline experiences.

“Step aside, grown-ups the real fashion stars are here,” announced Lulu Mall Kochi on Facebook. “Junior Killer just dropped at LuLu Mall, Kochi, bringing epic style for kids. Trendy looks, big vibes, zero compromises await you.”
 
The store has a white and orange interior with digital screen spread throughout the space to showcase new collections and campaigns. Shoppers can browse a wide range of western wear for boys and girls ranging from denim and graphic t-shirts to hoodies and shirts. By launching an offline store in Kochi, the business aims to connect with more shoppers in person while boosting brand visibility.
 
Junior Killer joins labels including Skechers, Nykaa, Armani Exchange, Mango, Span, Pepe Jeans, Levi’s, R&B, Allen Solly, Van Heusen, Go Colors, and Superdry among others in the Kerala Mall. The shopping centre is a project by Lulu Group which operates malls across India in locations including Lucknow, Thiruvananthapuram, and Hyderabad. The business is run by Kerala born entrepreneur M A Yusuff Ali and is based in the UAE.