Joy Personal Care launches campaign with Sanya Malhotra, Medha Shankr and Mimi Chakraborty

Joy Personal Care, a skin care brand from RSH Global has launched a campaign with actors Sanya Malhotra, Medha Shankr, and Mimi Chakraborty.

The actors will feature in a television commercial endorsing the brand’s flagship winter-care product honey & almonds body lotion.

With this collaboration, the brand aims to reach a wider audience and expand its presence in the skincare market across India.

Commenting on the campaign, Sunil Agarwal, founder chairman of Joy Personal Care in a statement said, “Our flagship winter care product is highly cherished by customers across markets, and with this new campaign, we are confident it will further drive category growth and expand our reach. We believe this collaboration will strengthen our connection with consumers, enabling us to build even deeper relationships with our audience.”

Sanya Malhotra added, “Working with the incredibly talented Mimi Chakraborty and Medha Shankr has made this experience truly special. The creativity and energy on set was truly inspiring, and as a brand ambassador, I’m super excited to be part of this campaign.”

The campaign will be amplified across various media channels such as television, YouTube, social media and other digital platforms.