Jos Alukkas launches new sub-brand Mehfil

Jos Alukkas has expanded its portfolio with the launch of a new Mughal-inspired jewellery sub-brand Mehfil. It was launched at an event in Chennai by South Indian actor Anarkali Marikar.

Mehfil’s jewellery designs have been crafted from precious gemstones like monalisa, moissanite, onyx, rice pearl, and Russian emerald among others.

Mehfil jewellery collection will be available at Jos Alukkas website and stores across the country.

Commenting on the launch, Jos Alukka, chairman of Jos Alukkas in a statement said, “Mehfil jewellery is crafted by expert designers and skilled craftsmen, celebrating the rich tapestry of diverse cultures. In addition to weddings, the Mehfil Collection offers exquisite jewellery perfect for various special occasions.”

Jos Alukkas, established in 1964, is a leading jewellery group in South India. It currently has over 50 stores across India and sells online through its website.