John Jacobs collaborates with Aditi Rao Hydari to launch ‘Gilded’ collection

Eyewear brand John Jacobs has collaborated with Bollywood celebrity Aditi Rao Hydari to launch its new ‘Gilded’ campaign, designed to showcase its new range of bejewelled glasses and promote self-worth with an immersive brand film.

“Gilded speaks to the beauty in resilience- a kind of quiet strength that feels timeless,” said Aditi Rao Hydari about the collection in a press release. “There’s a romance to it, a sense of finding grace in every moment, even the simplest ones. It’s about embracing elegance from within, in a way that feels true to yourself.” 
 
John Jacobs’ new Gilded collection features 32 eyeglass and 12 sunglass styles, adorned with crystal embellishments. Crafted from acetate with lightweight metals, the frames are designed to be worn with occasion wear or everyday styles.
 
“We are delighted to introduce Gilded, a collection that extends beyond eyewear,” says John Jacobs’ CEO Apeksha Gupta. “Aditi Rao Hydari was the perfect muse for this campaign- her timeless grace and inner strength embody the very essence of Gilded. This collection is a celebration of art, romance, and self-expression, inviting wearers to find elegance in their own
unique journeys.”
 
The collection is priced from Rs 4,000 and is available at all John Jacobs and Lenskart eyewear stores, both online and offline. The collection can also be found on multi-brand e-commerce platforms such as Flipkart, Amazon India, Myntra, and Ajio.