Jisora expands into children’s wear (#1685776)

Clothing brand Jisora has stepped into children’s wear with the launch of its first ready-to-wear line for young girls. Designed to fit ages ranging from toddlers to pre-teens, the fusion style collection mixes printed cotton sets with statement dresses.

“With this line, we wanted to create clothing that kids will love to wear, while parents appreciate the quality and design,” said Jisora’s co-founder Kavya Sethi, Apparel Resources reported. “Our goal is to bring the same level of care and attention to detail that we put into our womenswear, into clothing that’s fun, comfortable and stylish for kids.”
 
Jisora’s maiden children’s wear line translates its signature loose, feminine silhouettes into playful girls’ clothing. Ethnic style prints feature on loose-fit sets and frilly dresses and the collection’s global inspirations are seen with the addition of Russian silk and Japanese shibori.
 
The clothing line is priced between Rs 1,798 and Rs 3,198 and retails from Jisora’s direct to customer e-commerce store, which also has segments for women’s lounge wear, western wear, winter wear, and ‘co-ord’ sets. Jisora’s e-commerce store offers both pan-India and international shipping.
 
Jisora was established in 2021 by Jaipur native siblings Kushboo, Kavya, Mehul, and Tushkar Sethi who come from a family with deep ties to the clothing industry. The brand aims to “empower women through comfortable fashion,” according to its website.