Jio World Drive partners with Tira for immersive beauty festival this March

Mumbai shopping mall Jio World Drive has partnered with beauty business Tira to launch an immersive skincare festival from March 8 to 9 at South Sky. The ticketed event will showcase 20 Indian and international labels and is designed to engage shoppers. 

By holding knowledge sharing and interactive events, beauty festival ‘The Skin Affair’ aims to promote self care and increase brand awareness, Jio World Drive announced in a press release. The event will feature skincare brands including Youth To The People, Neutrogena, Pixi, Laneige, Beauty of Joseon, and Cosrx as well as beauty labels such as Akind, Beauty by Bie, Minimalist, Plum, and Foxtale.

“Beyond product exploration, The Skin Affair offers expert-led workshops on seasonal skincare, mindful beauty, and facial massage,” announced Tira in a press release. “These intimate sessions simplify dermatology, helping attendees refine their routines with professional insights. What sets The Skin Affair apart is its inclusive spirit- an exclusive yet welcoming celebration of Women’s Day weekend with loved ones, including furry friends. Over two days, it reimagines self-care as a shared experience, where discovery, connection, and beauty come together.”

Along with beauty, the event will feature over 10 women-run culinary enterprises including Noa By The Nutcracker, Motodo Pizzeria, The Gelato Bar, and Wildflower Bakehouse among others. Music will be provided by the likes of DJ Suggahunny, Sumukhi Suresh, Vasudha Sehgal, and Wild Wild Women, and a ‘DIY Atelier’ will offer activities including candle making, calligraphy art, and resin art.