Jewellery brand Trisu secures funding from All in Capital, Others

Gurugram-based jewellery brand Trisu has raised an undisclosed amount in its pre-seed funding round led by venture capital firm All in Capital.

The funding round also saw participation by JK Tyres, Amaanta Group along with angel investors Himanshu Aggarwal and Sumer Sethi.

Trisu will utilise the funds on customer acquisition, product development, and market expansion. By the end of this year, the brand plans to expand its presence across all marketplaces, including quick commerce platforms.

Commenting on the funding, Saloni Chopra, founder of Trisu in a statement said, “With this funding, we aim to disrupt India’s USD 80 billion jewelry market with unique vermeil pieces that look like solid gold but cost a fraction. Our goal is to become the top gold alternative and capture 10 percent of the everyday gold jewelry market by 2034.”

Aditya Singh, co-founder of All in Capital added, “The company aims to generate $1 million (Rs 8 crore) in monthly recurring revenue by 2025 and open ten shops and five exclusive outlets by December 2026. “Saloni makes for a great founder, market fit for this category, given her earlier stints.”

Founded by Chopra in 2023, Trisu offers gold vermeil jewellery with 18-karat gold plating and claims to have achieved 24 times growth within eight months of operations.