Jaypore holds immersive fashion and jewellery event in Hyderabad

Ethnic wear, accessories, and lifestyle business Jaypore held an immersive fashion and jewellery event in Hyderabad at its Jubilee Hills store. Jaypore celebrated Indian handloom traditions and shared knowledge on techniques with the city’s fashion crowd.

“Last night, our Jubilee Hills store was buzzing with excitement as we celebrated ‘Karigari ki Kahani,’” announced Jaypore on Facebook. “The evening showcased the exquisite beauty of handcrafted sarees and heirloom jewellery. Traditional handloom master craftsman and jewelry karigar took centre stage, sharing their passion and expertise. Attendees had the opportunity to learn about the intricate techniques behind these crafted creations and even witness live saree draping demonstrations. It was a truly unforgettable evening that highlighted the timeless allure of Indian craftsmanship. Many more to come!”
 
The interactive event highlighted Jaypore’s connection to Indian artisans and was designed to contribute to building a community around the brand. The business works with crafts clusters across the country to manufacture its products.
 
Jaypore also recently launched its festive collection titled ‘Utsav,’ featuring occasion wear for both men and women. The collection has a colour palette of rich hues including red, orange, and magenta which, paired with gold embellishments, are found on sarees, kurta sets, and sherwanis.
 
The brand has expanded its brick-and-mortar footprint to new locations in India in recent months. In September, Jaypore opened its first store in Guwahati and has also launched stores in cities including Gurugram, Hyderabad, and Mumbai this year.