Jaipur Watch Company steps into women’s watches with Malaika Arora

Luxury watch brand Jaipur Watch Company has stepped into the world of women’s watches and launched new collection ‘Brides of Jaipur’ in partnership with actor and media personality Malaika Arora. The collection will make its debut at an evening of fashion and culture at the Sawai Man Mahal, Rambagh Palace in Jaipur on September 14.

“Bringing Malaika Arora on board for the ‘Brides of Jaipur’ collection feels like the perfect synergy of tradition and modernity,” said Jaipur Watch Company’s founder and designer Gaurav Mehta in a press release. “This collection is our tribute to Jaipur’s enduring beauty and rich heritage, and Malaika’s timeless grace and contemporary flair bring a fresh perspective to our vision. These timepieces aren’t just about telling time- they’re about telling stories, honouring our past, and crafting heirlooms that will be cherished for generations.”
 
The Brides of Jaipur collection is designed to mix centuries-old craftsmanship with elements of modern design. Inspired by Jaipur’s architectural and jewellery traditions, the line’s watches feature jaali work, gemstones, and motifs inspired by bridal lehengas.
 
“As a friend of Jaipur Watch Company, I congratulate Gaurav and his team on the launch of the ‘Brides of Jaipur’ collection,” said Malaika Arora. “This stunning line of women’s jewellery showcases the legacy of intricate design and pays homage to the Pink City’s architectural beauty. I’m excited for everyone to experience this exquisite collection- you’ll love it as much as I do.”