Jaipur Rugs acquires luxury rug and textile brand Shyam Ahuja

Luxury rug and home textile brand Jaipur Rugs has acquired luxury rug and fabric brand Shyam Ahuja comprising both the personal collection of Shyam Ahuja and his entire design archive. The business plans to develop the business as a separate entity with its own supply chain.

“We are thrilled to have acquired the exceptional brand, Shyam Ahuja, with his legacy known for timeless design, exceptional craftsmanship and unwavering commitment to quality,” said Jaipur Rugs’ director Yogesh Chaudhary in a press release. “We have a shared vision for preserving and elevating the artisanal wealth of our country. The brand has an extremely strong emotional connection with so many customers and patrons around the world, which we will harness to revive the glory days of Shyam Ahuja and re-establish its unique positioning at the top of the market, globally.”

Shyam Ahuja founded his eponymous rug and textile brand in 1963 to reimagine flatwoven dhurrie as a woven canvas and took the craft to global luxury audiences. Following the acquisition, business will continue as usual at Shyam Ahuja showrooms in Mumbai, Delhi, and New York and further plans will be “announced in due course,” according to Jaipur Rugs. 
 
“I have long been an admirer of Shyam Ahuja and the cult status aura that surrounds the brand,” said Jaipur Rugs’ artistic director Greg Foster. “His instantly recognisable dhurrie designs and sophisticated sensibility for color make for the richest design archive to curate from. It gives me immense joy to see Jaipur Rugs acquire the jewel in the crown – a sleeping beauty that we intend to revive with great respect. It’s an exciting moment in both our stories.”