Jack & Jones expands fusion wear offering with new line ‘Indie Jones’

Apparel brand Jack & Jones has expanded its menswear portfolio with the launch of ‘Indie Jones,’ a fusion wear collection inspired by Jaipur’s traditional craftsmanship. The new line is designed to blend cultural influences with a contemporary aesthetic, offering a range of styles for the modern Indian man.

Designed for summer and travel-friendly wardrobes, Indie Jones features bold prints, intricate embroidery, and earthy tones, the brand announced in a press release. Key pieces include the ‘White Abstract Print Shirt,’ ‘Brown Artisan Print Polo,’ and ‘Embroidered Cotton Oversized Shirt,’ priced between Rs 3,999 and Rs 6,999. The collection draws inspiration from Jaipur’s heritage block prints, local bazaars, and striking architecture, creating a modern interpretation of heritage craftsmanship.

Made from premium cotton, the collection aims to prioritise comfort and versatility. The Indie Jones shirts can be paired with tailored trousers or dressed down with jeans and sneakers for a relaxed style. The ‘Brown Artisan Print Polo’ offers a casual alternative, with a handcrafted motif designed for everyday wear.

With Indie Jones, Jack & Jones continues to expand its fusion wear segment, catering to consumers who seek a blend of traditional and contemporary styles. The collection is available at Jack & Jones’ stores across India and online, reflecting the brand’s growing focus on cultural-inspired menswear.