Ishika Jain launches Volfsbane at Mumbai event

Creative and entrepreneur Ishika Jain launched Volfsbane as a luxury streetwear label with an immersive, celebrity filled event in Mumbai. The brand took the occasion to officially launch its direct to customer e-commerce store. 

“Volfsbane is more than just a fashion label; it’s a movement that embraces individuality and self-expression,” said the brand’s founder and creative head Ishika Jain in a press release. “We are thrilled to introduce our collection to the world and look forward to seeing it resonate with streetwear enthusiasts and luxury fashion lovers alike.”
 
The brand’s launch event took place at Famous Studio in Mumbai and presented Volfsbane’s “urban luxury fashion,” according to the label. Guests at the event included Bollywood celebrity Suniel Shetty, Maharashtra’s Minister of Transport Pratap Sarnaik, actor Bhushan Patil, and director Joe Rajan among others. 

“Volfsbane brings a fresh perspective to high-end streetwear, seamlessly blending comfort with style,” said event special guest Suniel Shetty in a press release. “It’s exciting to see such innovation in the Indian fashion industry.”

The curtain raiser event saw graffiti artists create live artworks, highlighting the urban focus of the brand. A specially designed photo booth and flash mob performance also added drama to the event. Volfsbane’s clothing is made with premium textiles and its garments range from tactile denim pieces to graphic hoodies.