Insight Cosmetics forays into skincare with new serum line

Makeup brand Insight Cosmetics has forayed into skincare and launched a new line of 11 vegan serums. Designed to address specific Indian skin concerns, the range is also toxin-free and dermatologically tested.

“Discover the Insight Skin Essentials Face Serum range– expertly formulated with high-quality clinical ingredients specifically for Indian skin,” announced Insight Cosmetics on Facebook. “Address various skin concerns and experience unparalleled results. Try it today!”
 
The product line is designed to show results in 14 days of use and serums include a ‘Tangerine Peel’ serum for clear skin, a ‘Youthful Glow’ serum, and an ‘Ultra Hydrating’ face serum. Launched in 2021, Insight Cosmetics retails makeup products including lipsticks, mascaras, nail polishes, eyeliners, eyeshadows, and makeup brushes among other goods with over 350 SKUs.
 
“We are excited to take the next step of our journey by expanding into the skincare market,” said Insight Cosmetics’ director of sales and marketing Mihir Jain, India Retailing reported. “Through the new line of high-quality, toxin-free serums designed for Indian skin types, we aim to bridge the gap between affordability and quality.”
 
The brand is also continuing to expand its colour cosmetics product selection and debuted a nine piece liquid eyeshadow collection in May, the brand announced on Facebook. Infused with tea tree oil, the eyeshadows come in iridescent hues including green, bronze, and champagne.