Innisfree partners with Nykaa for Mumbai event

Korean skincare brand Innisfree held an interactive event at multi-brand beauty giant Nykaa’s ‘Luxe’ store on Mumbai’s Linking Road. The brand shared monsoon skincare tips with dermatologist Dr. Saloni Vora and gathered together influencers and media personalities.

“We’re delighted to have partnered with Nykaa to share our monsoon skincare regime, along with the expert advice from Dr. Saloni Vora,” said Amorepacific India’s managing director and country head Paul Lee in a press release. “Our goal is to help people achieve healthy, glowing skin by providing expert-backed natural skincare solutions. We hope our guests enjoyed trying Innisfree’s products and learning how to take care of their skin in this humid monsoon season.”
 
Vora led a session on how to tailor your skincare routine to the challenges of the monsoon season. Using Innisfree’s increasing selection of products available in India, Vora showcased showcased some of the brand’s latest launches. The event also featured a customised vegetarian menu by Graiz and activities including a photo booth and live product customisation.  
 
“As we continue to grow in India, we’re committed to educating our customers on the importance of natural ingredients in skincare,” said Amorepacific India’s assistant director and head of marketing and training Mini Sood Banerjee. “With so many active ingredients available in the market, it can be difficult to decide what to include for various skin types. By partnering with Dr. Vora, Innisfree aimed to provide guidance to help our audience choose what works best for them.”