Innisfree launches its first-ever brand film with Wamiqa Gabbi

Innisfree, a South Korean skincare brand has launched its first ever brand film featuring actor Wamiqa Gabbi in the Indian market.

With this brand film, Innisfree aims to showcase the origins of its products and commitment to cruelty-free beauty to its consumers in India.

Commenting on the brand film, Paul Lee, managing director & country head India of Innisfree in a statement said, “This brand film is more than just a campaign – it’s a celebration of nature’s treasures and the purity that defines Innisfree. We wanted to create something that feels immersive and brings our audience closer to the origins of our products. We hope this film inspires Indian consumers to embrace skincare that is not only effective but also kind to the planet”.

Wamiqa Gabbi added, “Filming this felt like stepping into a fairytale. The film perfectly captures Innisfree’s promise of purity and care, rooted in nature. Being part of this film was an incredible experience, and I’m honored to be associated with a brand that cares for the environment and animals as much as I do.”

Founded in 2000, Innisfree is inspired by Jeju Island in Korea, known for its pristine scenery. The brand prioritises eco-friendly packaging and responsible production processes for its products that include serums, sunscreens, face masks, and makeup products.