Innisfree announces Wamiqa Gabbi as first India brand ambassador

Korean skincare brand Innisfree has announced actress Wamiqa Gabbi as its first India brand ambassador. The appointment is designed to amplify Innisfree’s presence in the country and help the brand connect with new demographics.

“I’ve always been fascinated by Korean skincare, and Innisfree has been a beloved favourite of mine for years,” said Wamiqa Gabbi in a press release. “Being a vegan myself, joining hands with Innisfree feels like a natural extension of my personal ethos. Innisfree’s dedication to sustainability and natural ingredients resonates with me, and I am excited to be part of a brand that promotes such values. Each product I’ve used has surpassed my expectations, and I’m beyond excited to share my love for the products and values with everyone.”
 
Gabbi has acted in films in multiple languages, giving her diverse appeal across India, according to Innisfree. Her vegan values align with the label’s, which is confident that the partnership will elevate the brand amongst Indian youth.
 
“Innisfree is the first brand that entered India with 100% FDI [foreign direct investment] and has been growing rapidly since then,” said Amorepacific India’s managing director and country head for India Paul Lee. “We have recently been certified with PETA certification, and by welcoming Wamiqa as a brand ambassador, we remain committed to our philosophy of environment-conscious and vegan skincare.”
 
Innisfree was founded in the year 2000 and is inspired by Jeju Island in Korea, known for its pristine scenery. The brand prioritises eco-friendly packaging and responsible production processes and its products include serums, sunscreens, face masks, and makeup products.
 
“We’re thrilled to have Wamiqa onboard with us,” said Amorepacific India’s assistant director and head of marketing and training Mini Sood Banerjee. “She is a perfect blend of natural charm, talent, and authenticity. Her commitment to inspiring others to embrace their unique individuality, self-expression, and radiate confidence from within makes her the ideal partner for us. Her role will not only strengthen our brand presence but also resonate deeply with our customers across India who value authenticity and quality.”