Inner wear brand Soie launches activewear line

Ginza Industries Limited’s lingerie brand Soie has expanded its product offering and launched an activewear line for women, designed for a multitude of sports. The line has gone live across Soie’s offline sales points and on its direct to customer e-commerce store.

“Whether you’re sweating it out at the gym, hitting the pavement for a run, or finding your zen in a yoga session, Soie’s activewear is engineered to elevate performance with utmost comfort,” announced the brand in a press release. “Innovative designs and high-quality materials ensure fitness enthusiasts focus on workout, feeling confident and comfortable with every move. Thoughtful details, and a sporty look enhance exercise experience, offering luxury, exceptional functionality, and confidence with modern activewear.”
 
The activewear line is priced from Rs 840 to Rs 1,890 and features garments including leggings, sports bras, crop tops, and cycling shorts. Made from fast-dry textiles, the collection features colourful prints and comfort driven silhouettes.
 
The active wear line comes in inclusive sizing to cater to all body types, according to the label. The collection has been designed specifically for sports and activities including cycling, basketball, yoga, tennis, badminton, and pilates among others.
 
Soie was launched in 2011 and today has a presence in over 1,000 multi-brand stores in India. The brand donates donates 2% of its revenue to support tribal education projects as part of its commitment to social development.