Indya collaborates with Senco Gold & Diamonds for jewellery line

Women’s ethnic wear brand Indya has joined forces with fine jewellery business Senco Gold & Diamonds to launch a winter festive jewellery line featuring gold and diamonds. 

“The wait is over! The exclusive Senco x Indya collection of regal gold and diamond jewelry is here,” announced Indya on Facebook. “Perfect for the bride, bridesmaids, and everyone who loves timeless elegance.”

The collection has gone live on Indya’s direct to customer e-commerce store and on its shopping mobile app. Indya’s e-commerce store has a segment dedicated to jewellery with both fashion and fine jewellery options available. The brand focuses on traditional and ethnic style designs and also retails a selection of everyday pieces. 

Fashion business High Street Essentials Private Limited, which describes itself as one of India’s largest omni-channel fashion houses, launched the Indya brand in 2012, according to its website. The business also runs the western wear label FabAlley and the plus size women’s apparel brand Curve and is helmed by entrepreneurs Shivani Poddar and Tanvi Malik. 

Senco Gold & Diamonds has a history of over 80 years and was incorporated as Senco Gold Private Limited in 1994, according to its website. Converted to a public limited company in 2007, the business aims to uplift karigars and promote heritage jewellery making traditions.