Indriya opens second Mumbai and Pune stores

Aditya Birla Group’s fine jewellery brand Indriya has opened its second brick-and-mortar stores in both Mumbai and Pune. Launched in time for the winter festive season, the exclusive brand outlets offer a wide range of traditional gold jewellery to more shoppers in Maharashtra.

“The festival of endless love now has another destination in your city, Mumbai,” announced Indriya Jewels on Facebook. “Unveiling the second Indriya store in Mumbai, R City Mall, Ghatkopar, where over 16,000 designs in gold, diamonds, and polki await to steal your heart. Come explore timeless craftsmanship and irresistible festive offers and take home a piece of ‘Endless Love’ for every celebration. Visit us at the new Indriya, Aditya Birla Jewellery store today.”
 
The brand also opened a brick-and-mortar store in Pune’s City One Mall in the city’s Pimpri district. Film and television actress Amruta Khanvilkar inaugurated the store which houses the label’s selection of 18 and 22 karat gold jewellery designs.
 
Indriya has opened its first brick-and-mortar store in Pune at the beginning of October this year, in time for the autumn festive season. The brand also opened its first store in New Delhi around the same time.
 
Aditya Birla Group launched Indriya Jewels in July this year. The brand aims to launch 100 brick-and-mortar stores across India.