Indriya expands presence with store in New Delhi

Indriya, a jewellery brand from the Aditya Birla Group has expanded its retail presence in the national capital with the opening of its third store in Rajouri Garden, New Delhi.

Since its launch in July this year, Indriya has opened stores in key cities across India, including three in Delhi, and one each in Indore, Ahmedabad, Pune, Mumbai, and Jaipur.

Indriya’s new store will feature a wide range of collection of over 16,000 designs in gold, polka, and diamonds.

Commenting on the expansion, Dilip Gaur, director of Indriya in a statement said, “Through Indriya, we are poised to redefine standards in creativity, scale, technology, and customer experience in the jewellery sector. The distinctive product, exceptional customer experience and immersive buying journey are ultimately enablers to unlocking self-expression via jewellery.”

“Our product fuses timeless craft but reimagines contemporary designs. Our regional selection celebrates unique backgrounds but opens them up for discovery across other cultures,” he added.

Aditya Birla Group has bullish expansion plans for Indriya and has earmarked an investment of Rs 5,000 crore to make it India’s top three jewellery retailers in the next 5 years.