Indian fragrance business Sacheerome targets 30% to 40% annual growth in Middle East

Indian fragrance and flavour business plans to grow at an annual rate of between 30% and 40% in the Middle East market, seeing a significant growth opportunity in the region along with the Asia Pacific area. The business will also set up a research and development unit in Dubai.

“We aim to become a global leader in unique fragrance and flavour experiences by 2030,” Sacheerome’s chief perfumer and managing director Manoj Arora told the Press Trust of India on the sidelines of the recent Beautyworld Middle East Expo 2024. “We are eyeing a growth of 30% to 40% year on year in the Middle East region… We have world-class research and development and robotic manufacturing in India, and establishing an R&D, application, evaluation centre, and warehouse in Dubai will sharpen our ability to meet regional demands faster and more creatively.”
 
Arora noted that India’s relatively cheaper operational costs and its rich resources give the business a competitive edge compared to many global businesses based elsewhere. Shoppers in the Middle East are increasingly favouring niche perfume labels which combine traditional and modern scent palettes. Seeing Dubai as a global lifestyle leader, the business plans to capitalise on this for growth.
 
Sacheerome also plans to expand its Asia Pacific network, with a focus on Malaysia, ET Bureau reported. The business plans to establish Malaysia as a base for its Far East and Central Asian supply activities.