Indian brands partner with Canopy Unite to promote circular fashion (#1684112)

Indian fashion brands have partnered with Canopy, a solutions-driven environmental non-profit organisation to protect forests and promote next gen solutions in the fashion industry.

Some of the latest brands to join the ranks of Flipkart and Anita Dongre in Canopy’s movement are Doodlage, Lovebirds, Ka-Sha, Paiwand Studio, Sonam Khetan & Urvashi Kaur.

Commenting on the association, Nicole Rycroft, founder of Canopy in a statement said, “India has a remarkable opportunity to not only protect its rich biodiversity but also become a global leader in low-impact Next Gen textiles that mitigate climate change and air pollution whilst spurring community advancement. We are thrilled to partner with these trailblazing brands to turn India’s opportunity into reality.”

Gursi Singh & Amrita Khanna, founders of Lovebirds added, “At Lovebirds, we believe in creating with purpose and responsibility. Partnering with Canopy Planet is a natural step in our journey to protect forests and prioritize sustainability in every aspect of our work—from fabric sourcing to packaging.”

With the addition of these brands, Canopy’s initiative of driving positive environmental change through fashion has reached 560 brand partners globally.