India could become one of our fastest growing global markets says Diptyque (#1685562)

Premium fragrance and candle maker Diptyque expects to see India become one of its fastest growing international markets after recently launching offline in the country with its store in Delhi’s luxury mall The Chanakya.

“The idea behind opening a store in India is to connect with Indian consumers and understand them better,” Diptyque’s CEO Laurence Semichon told ET Retail. “Indian consumers have the spending power and the purchasing power is rising amongst the middle class as well with an increasing curiosity for western brands.”
 
Diptyque plans to open three more exclusive brand outlets in India in the coming five years, the Economic Times reported. Diptyque currently counts the US, China, and France as its bestselling global markets. These are followed by Japan and Korea and the business expects to see India hot on their heels in the near future.
 
“We have launched our entire portfolio of 300 SKUs in India and have no plans to offer localised offerings to consumers,” said Semichon. “Generally, we expect a good ROI [return on investment] within three years of opening the stores.”
 
Diptyque was established in 1961 in Paris, France and describes itself as an Anglo-French fragrance brand. The label’s products are inspired by travel and art, according to its website, and its oval logo is inspired by Ancient Rome.
 
With a standalone brick-and-mortar store count of 140 outlets across the world, Diptyque offers its 300 SKUs internationally. The label also has a presence in approximately 1,000 points of sale in more than 30 countries.