Index Living Mall launches in India with Pune’s Creaticity

Thai business Index Living Mall has entered the Indian market in partnership with home décor and furniture business Creaticity, which will bring its product selection to the country’s shoppers and tap into the growing demand for global home and accessories brands.

“We are thrilled to welcome Index Living Mall to the country,” said Creaticity’s CEO Mahesh M, Indian Retailer Bureau reported. “This association aligns perfectly with our vision of bringing world-class and affordable home furnishing solutions to Indian consumers, beginning with the design-forward and aspirational city of Pune. ILM’s innovative designs and comprehensive product range, combined with our deep understanding of the Indian market, will create a unique value proposition for our customers. We’re confident that this association will accelerate the organised growth of home furniture and décor retail in India.”
 
Index Living Mall launched in Thailand in 2002 and counts 34 stores spread across the Southeast Asian country. The business has an in-house design team and its products span from bags and home textiles to wardrobes, rugs, chairs, and beds, according to its Facebook page.
 
“India’s vibrant and dynamic market presents an exciting opportunity for Index Living Mall,” said Index Living Mall’s head of retail and commercial operations Gerard McGurk. “As a consistent market leader in Southeast Asia, we have a deep understanding of customer tastes, and we are proud to bring our innovative designs and comprehensive product range to Indian consumers through our exclusive franchise association with Creaticity. Our goal is to offer high-quality, stylish, and functional home furniture and furnishings that resonate with the tastes and preferences of Indian customers. We believe that our blend of global trends with Asian sensibilities will create a unique and sustainable appeal in the market.”