Inde Wild names Ishaan Khatter as brand ambassador

Luxury ayurvedic beauty brand Inde Wild has signed actor Ishaan Khatter as its first-ever male brand ambassador.

The brand will launch a campaign featuring the actor to promote its champi hair oil and dewy lip balm treatment products.

With this association, the brand aims to further solidify its market position in the Indian luxury ayurvedic skincare market.

Commenting on the association, Diipa Büller-Khosla in a statement said, “We are thrilled to partner with him to embark on this exciting journey, further solidifying our position at the forefront of the global beauty revolution. Through this partnership, we’re showing the world that Ayurvedic beauty rituals are universal, genderless, and ready for their global big moment.”

Ishaan Khatter added, “Balancing self-care with a busy schedule can be tough, but Inde Wild has helped me rediscover this ritual. It’s more than just a product; it’s a way to reconnect with myself. I love that these products aren’t just cosmetics but tools for holistic self-care accessible to everyone, regardless of gender.”

Inde Wild recently launched in Sephora UK stores and further expanded into the US market to solidify its presence in the global beauty market.