Hyphen expands portfolio with launch of face care range

Hyphen, a skincare brand by actor Kriti Sanon and Pep Technologies has expanded its product portfolio with the launch of a face care range.

The new face care range includes a cleanser, sunscreen, cream and serums which the brand claims help to fight pigmentation and brightens the skin.

Commenting on the new product range, Kriti Sanon, co-founder of Hyphen in a statement said, “Dealing with pigmentation has often been a struggle, especially with Indian skin, which tends to be more prone to it due to genetic factors. That’s why launching this range was an obvious decision for us. What makes this launch truly special is that we’ve put real customers at the forefront of our campaign.”

“After eight months of dedicated research and development, I’m thrilled to finally introduce these products to our consumers, and we sincerely hope they bring you joy and confidence in your skincare journey,” she added.

Hyphen’s newly launched face care range will be available for purchase on the brand’s official website and leading e-commerce platforms, including Nykaa, Amazon and Flipkart.