Hush Puppies names Vir Das as brand ambassador (#1683517)

Global footwear brand Hush Puppies, exclusively retailed by Bata India has signed Vir Das as its brand ambassador for the Indian market.

The stand-up comedian will feature in a campaign that includes a film showing Vir Das preparing to host the globally acclaimed International Emmy Awards.

Commenting on the partnership, Deepika Deepti, head of marketing at Bata India in a statement said, “We are truly proud to have the incredibly talented Vir Das lead the brand conversation for Hush Puppies. His unique style, on-the-move global lifestyle, ability to question status quo & humane values perfectly resonate with Hush Puppies’ promise of style & elevated comfort.”

Vir Das added, “When Hush Puppies called, I thought, ‘Great, now even my shoes will have better timing than me.’ But seriously, shoes that look good, feel great, and share my love for comfort and dogs? It’s like they took my spirit animal and turned it into a shoe. Couldn’t be more thrilled to join the bright side.”

Hush Puppies, a global footwear brand retailed by Bata in India has over 100 exclusive stores and also retailed across 1000 Bata stores in the country.