Hummel partners with Unicommerce to strengthen online operations (#1684613)

Danish sportswear brand Hummel has partnered with Unicommerce to strengthen its e-commerce operations and enhance its customer experience in the Indian market.

With this partnership, Hummel will use Unicommerce’s multi-channel order management and warehouse management systems to automate its order processing from across its website as well as multiple marketplaces.

Hummel has currently integrated its brand website and three warehouses with Unicommerce’s platform. The technology will help it process orders placed across different channels through a unified dashboard.

Commenting on the partnership, Soumava Naskar, managing director at Hummel India in a statement said, “While our exclusive range of sportswear targets the younger generation which is more tech savvy and digitally driven, our partnership with Unicommerce will help us enhance our operational efficiency making our products widely available to aur audience.”

Kapil Makhija, managing director CEO of Unicommerce added, “The Indian e-commerce market is changing with newer categories making a strong impact, one of which is the sportswear segment. We are excited to be a part of Hummel’s growth journey as we offer our technology expertise to power their e-commerce operations.”

Hummel owned by the Danish Thornico Group is currently present in over 35 countries. The brand considers India to be a high-priority market and planning to expand its footprint across the country with its exclusive brand stores.